We are looking for an experienced Digital Advertising Manager to assist in the planning, execution and optimization of our ecommerce advertising efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
Own the creation and execution of advertising strategies to drive awareness, consideration, conversions, and loyalty
Launch campaigns through any of the following retail platforms - Amazon, Walmart, Criteo, Google Adwords, Facebook etc.
Be up to date on the latest SEM trends and methodologies (keyword planning, image optimization, campaign strategies)
Recommend performance-based advertising initiatives to increase brand growth
Communicate performance of campaigns with stakeholders
Measure performance of digital marketing efforts using a variety of web analytic tools (e.g. Google & Amazon analytic tools)
Maintain partnerships with media agencies and vendors
Skills
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with social media, Google Adwords, Amazon Advertising, and other retail channels
Deep knowledge of web analytics tools (e.g. Amazon, Walmart, Criteo, Google Adwords, Facebook etc.)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
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